SEO Glossary
SEO
Search Engine Optimization( Technique to rank high a website in search engines)Impressions:
Number of times website appeared in search engines.
Robot.txt
A file or page in a website that helps search engines to crawl and index web pages.
Anchor
Text on the link.
Backlinks
Links of website or web pages on other websites are called backlinks
Internal Links
Links on the webpages that reffered that other pages of same website
Outbounds
Links of other website on your website are known as outbound links
Page rank
Rank of webpage( from 1 to 10) given By Google that determines the importance of a page.
Organic Traffic
Visitors coming through search engines , term is called organic traffic.
No- follow
Attribution of Link to give no authority to links in search engine.
Do- follow
Attributio of links to give authority to links in search engines
Adsense
Adsense advertising program for content publishers
CMS
Content management System
Contextual Ads
Ads which are relevant to content.
CPC
Cost per click
CPM
Cost per thousand impression
CTR
Click through rate.
Keyword Density
The percentage of times a keyword appeared in a web page.
White Hat
promoting website by legal ways
Black Hat
Promoting website by illegal ways
URL:
Uniform resource Locator
Sitemap:
A file that is helpful for search engine to navigate website pages.
301
Redirecting on page to another page
404:
A code that show a page instead of broken and non existing pages.
Analytic
Tracking visitors, page views and time spent on a webiste
Adcenter:
Advertising program from Microsoft.Silo:
Organized way to interlink web pages for better SEO ( Also check: Best Free SEO Tools )
Webmaster Tools:
Tool to check Website Performance in Google Search Engine:
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